Most insurance claims are minor events such as fender benders or a fence blown down in a storm. Insurance companies readily pay these small claims, creating good will in the process. But reality is, these claims are inconveniences, not calamities. Insurance against inconvenience is nice, but insurance covering catastrophe is necessary.Unfortunately, consumers do not realize that they are paying for insurance, but are not insured against the calamity. This brutal reality will not be learned until it is too late, after consumers have suffered a serious accident or loss. For the 140 million Americans that are one tragedy from financial ruin, this loss could cost them their home, a child's education or even their life.This publication explains in easy-to-understand terms what has caused the insurance industry to change, and highlights the direction the industry is headed. Most importantly, the book outlines the two easy steps consumers can take to prevent insurance companies from taking more of our money, and returning even less in claims.This easy read is the foundation upon which market-driven reform will forever change the insurance industry. Like other industries selling to consumers, customers can and should come first.
Most insurance claims are minor events such as fender benders or a fence blown down in a storm. Insurance companies readily pay these small claims, creating good will in the process. But reality is, these claims are inconveniences, not calamities. Insurance against inconvenience is nice, but insurance covering catastrophe is necessary.Unfortunately, consumers do not realize that they are paying for insurance, but are not insured against the calamity. This brutal reality will not be learned until it is too late, after consumers have suffered a serious accident or loss. For the 140 million Americans that are one tragedy from financial ruin, this loss could cost them their home, a child's education or even their life.This publication explains in easy-to-understand terms what has caused the insurance industry to change, and highlights the direction the industry is headed. Most importantly, the book outlines the two easy steps consumers can take to prevent insurance companies from taking more of our money, and returning even less in claims.This easy read is the foundation upon which market-driven reform will forever change the insurance industry. Like other industries selling to consumers, customers can and should come first.
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